B2B content marketing - from boring to legendary
B2B content marketing can be so much more than just dry white papers, data sheets or endless product descriptions. Share your knowledge and convince customers with real added value. As a content marketing agency, we show you how.
If your personas are decision-makers or buying centres, traditional advertising is often not enough. Rely on smart solutions for real problems and relevant content such as blog articles, case studies or webinars.
But beware: successful B2B content marketing does not mean simply producing ‘more content’. It’s about quality, storytelling and targeted distribution. The right mix of information and inspiration makes all the difference – paired with SEO, social media and clever lead nurturing.
"Content marketing is like a first date. If you only talk about yourself, there won't be a second date."
David Beebe, Founder & CEO of STORIFIED
Quelle: www.welovecontent.de
B2B content marketing strategies
B2B content marketing can be a decisive success factor when it comes to generating qualified leads. A content marketing strategy takes into account measurable figures such as visibility and traffic as well as soft factors such as credibility and relevance. A clear roadmap prevents content from being produced that is not effective.
As a content marketing agency, we have a lot of experience in producing valuable content and information. We are happy to support you in the development of your company’s overall strategy and mission:
- Creation of solutions & added value
- Addressing all customer journey phases
- Building online authority & expert status
- Increasing brand awareness & brand loyalty
Visibility needs content
High-quality content also improves the important Google ranking. Without content, there are no keywords, no links and therefore no chance of being found online. SEO and B2B content marketing go hand in hand here and form the basis for a positive online perception:
- Promotion of external links & recommendations
- Covering relevant keywords & search triggers
- Regular provision of new content (‘freshness’)
Do you simply lack the resources to create enough relevant content? Then we should talk!
B2B content marketing agency services
We develop and create targeted, high-quality content that reaches your personas in the right place at the right time. Exactly when they are looking for it.
Content Strategy & Planning
Position your brand online as an authority and expert in your industry. We support you with
- Content audits & SEO analyses,
- Development of buyer personas,
- Buyers Journey Map & Usability Checks,
- content & editorial plans.
Content Realization with impact
Attract visitors and leads to your website with relevant content and inspire new users with
- entertaining and relevant blog posts,
- high-quality specialised articles,
- checklists or surveys,
- whitepapers, guides and
- helpful FAQ or pillar content.
Social Media Blogging & Advertising
B2B content marketing is also closely linked to social media activities. We support you with
- Social media strategies,
- Facebook posts & ads,
- LinkedIn posts & ads,
- Pinterest and INSTAGRAM,
- YouTube SEO (Channel) & Ads.