SEO Agency Düsseldorf - The B2B Experts
Lead generation, longer customer journeys, addressing multiple target groups and personas – the challenges in B2B SEO differ significantly from those in the B2C sector. As an experienced B2B SEO agency, we know the challenges you face and can help you achieve digital success.
- Free SEO website check
- Customised SEO growth strategies
- More qualified leads
- B2B agency with over 15 years of experience
The Challenges of Successful B2B Search Engine Optimization
Lead generation, longer customer journeys, multiple buyer personas – the challenges in B2B SEO are significantly different from those in the B2C sector. As an experienced B2B SEO agency, we understand your challenges and guide you towards your digital success.
More organic new customer enquiries
Would you like to generate more organic new customer enquiries? But your website remains largely ‘invisible’ – perhaps even despite an extensive relaunch? We encounter this situation time and again. The fact that modern, stylish and visually appealing websites are not search engine optimised is a very common problem in the B2B sector. We encounter many common shortcomings as part of the SEO website check – because we know exactly what we need to check and where to look.
Our specialised SEO strategies therefore often start with almost ‘hands-on’ optimisation approaches. These are always aimed at increasing your visibility in the search results. The extent and depth of customisation or content development depends on your industry, competitors and the requirements of your personas. Together we can turn this pain point into your strength!
Improved target group approach
Let’s work together to ensure that content is relevant and helpful, that it is actually read and that visitors feel well informed. Because content that does not appeal to your target group not only leads to a possible loss of visitors. Rather, it can affect the overall success of your website: This is because dwell time and a low bounce rate are important Google ranking factors. They are considered an indicator of relevance and quality and are interpreted by Google as positive signals that the page is valuable AND answers the user’s search query well.
A long dwell time can also indicate that the website is perceived as trustworthy. In short, Google rewards sites that provide value to users and encourage them to linger and interact. Our content experts understand customer needs and create content that really resonates. This is how we ensure that your website content does exactly what it is supposed to do – attract, win and retain customers!
Optimised customer journey
A lengthy, convoluted customer journey can put potential customers off. We analyse the entire process up to conversion for usability. In doing so, we are neutral and unbiased and identify potential obstacles and delays that you are simply not aware of. Remember: Especially if you are running costly ads campaigns, the landing page should not only be beautiful, but above all highly functional.
A smooth, intuitive user experience helps to minimise bounces and sustainably increase the conversion rate. Our review therefore also includes loading times, mobile optimisation and the clarity of call-to-actions. On request, we can also analyse the interaction between your ads and the landing page: Does it meet the expectations raised by the advert?
Improve your online presence: More visibility | More traffic | More conversions
As a SEO agency in Düsseldorf with over 15 years of experience in B2B online marketing, we are not only there for you in the greater Düsseldorf or NRW area, but throughout Germany. When starting a co-operation, we attach great importance to getting to know your company in detail in order to fully understand your offer and your target groups.
Based on this, we develop a customised SEO growth strategy that is specifically tailored to your needs. That’s why we always like to work together on a long-term basis. Only with perseverance and the courage to change will you leave your competitors behind.